store & TREATMENT CABIN new concept STUDIES for german cosmetic brand BABOR.

On the ground floor is the store, and the treatment cabins on the first floor. We have opted for a design that is simple and modern at the same time. Turned towards the customer experience at the forefront. The use of new technologies, such as digital, brings a playful and educational side to the products and care services offered by the brand. A holistic approach brought us to create 3 recognizable areas on the groundfloor :

• a community & experiencing area for the skincare products. Equiped with a big digital screen (social media link, product infos & stories, online shop consultation…)

• a ‘hotspot’ area to create a focus on the Best Seller Ampoules from BABOR.

• a makeup area with the BABOR general display.

Dedicated to the treatment cabins, the first floor has a different approach, and at the same time an aesthetic connection to the groundfloor. Here, we wanted to break the usual annoying atmosphere that we can find in a waiting room, by creating interaction:

• Have a seat on a generous bench, fitted with a self-service VR mask. An interactive virtual dialogue is created with BABOR scientists (through question and answer points), and also through an immersion in the rainforests where the natural resources of BABOR products are sought. This allows the customer to find out more about the products and dive into the heart of the brand's world.
• A Healthy Bar is also a great place to relax and refresh yourself before your treatment. And to test some of the products on display.

mood boards