VACHERON CONSTANTIN N.Y. FLAGSHIP - THE HERITAGE WALL

Located between Madison and Park Avenue, the new Vacheron Constantin Flagship spans over 4,500 square feet and covers two floors. A distinctive glass façade opens directly onto 57th Street inviting collectors and visitors into a discovery of the Maison’s creativity and fine craftsmanship in a harmonious old-meets-new environment fitting the spirit of Vacheron Constantin’s contemporary watchmaking. On the second floor is the Heritage Wall. It showcases the brand's patrimony through iconic watches from the brand's history that can be found on the Instagram wall 'The Hour Lounge' visible on a digital screen. This wall also displays in a scenographic way the different tools used by the specialized craftsmen of the house, for the restoration of the vintage watches. The design of various decorative elements is the result of a hand-in-hand collaboration between the brand's Visual merchandising team and Studio Homewerk.